Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels.


  • Support launch of new on-demand marketing product
  • Building scalable data-integration platform for expected business growth.
  • Control IT development costs
  • Manage complex data movements between numerous systems
There’s real money associated with the performance and reliability of the system, so it was important to go with a proven solution. Informatica gives us an edge in time-to-market, cost, and reliability—all the advantages of a proven platform.
—Antonio Casacuberta
Chief Technology Officer
Responsys, Inc.


50% Reduced

software development time

30-40% Accelerated

customer on-boarding


  • Helped ensure successful launch of new SaaS offering
  • Will cut need for development and support resources by 50%
  • Will handle expected 20% increase in event-data volume

Technologies Used

  • Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

  • Accesses mission-critical data and delivers it throughout the enterprise wherever it’s needed, on any schedule.

  • Successfully implement Informatica software in your environment with a wide range of professional services offerings.