AARP (formerly the American Association of Retired Persons) currently provides 38 million Americans over age 50 with benefits, discounts, information, and advocacy — and the non-profit organization expects aging Baby Boomers to swell its membership rolls to 70 million by 2015. AARP needed a way to gather, integrate and leverage ever more data in the present while preparing for dramatic growth in the near future.


  • Improve data integration performance
  • Enhance IT efficiency
  • Build in capacity for future growth
Informatica is enabling us to improve data integration performance and IT efficiency while providing a scalable platform to meet challenges we face with additional data sources and offering new services to our members.
— Santosh Chiplunkar
BI Team Lead


20% reduction

in time required to load data

1 IT staffer

needed to implement upgrade in less than 30 days


  • Extended data integration cost-effectively by leveraging data models and mappings
  • Simplified and streamlined installation, setup, and administration

Technologies Used

  • Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

  • Accesses mission-critical data and delivers it throughout the enterprise wherever it’s needed, on any schedule.